This program was recorded on March 12, 2008

Earn 2.0 MCLE credits**

The explosion of the Internet as a necessary marketing and communication tool for all types of businesses and organizations has resulted in the need for every attorney to have a basic understanding of the potential legal risks from having and operating a Web site. Whether your clients are small or large companies, individuals, or non-profit organizations, this comprehensive seminar will equip you with the background necessary to advise clients on issues arising from their Web sites.  Presented by the Media Law Committee, this seminar brings together a faculty of experts with significant experience in counseling clients on Web site content.

The webinar covers the following topics:
-Potential liability arising from marketing, advertising and sales on the Internet
-Licensing or linking to content created by third parties
-Issues created by user-generated content such as chat-room posts, video and other materials
-Terms that should be included in privacy policies and terms of use
-Legal protections and responsibilities created by the Communications Decency Act and other laws

Faculty and Topics

Moderator

Rick Kurnit, Esq., Frankfurt Kurnit Klein & Selz PC

I. Copyright Licensing and Permissions

Idea/expression and public domain

How to draft license terms for a digital world
   Mike Steger, Esq., Law Offices of Michael D. Steger, PC
 
II. Fair Use—How to Determine When You Do Not Need Permission
(whether to ask for permission in close cases and the trouble that you get into when you ask for permission you do not need)

Use of content from other media in your PR

("In the news" feature on your Web site)
   Lynn Oberlander, Esq., General Counsel, The New Yorker
 
III. User Generated Content and Blogs: Liability
 
- DMCA take down procedures and implementation
- Section 230
- Are you a Publisher?
   David Bralow, Esq., Assistant General Counsel/East Coast Publishing, Tribune Company
 
IV. Terms of Use and Privacy Policies
- Essential terms and how to present them on your Web site
- How much protection do they afford?
   Ben Mulcahy, Esq., Sheppard, Mullin, Richter & Hampton, LLP
 
V. Responding to Subpoenas for User Identities: Legal and Practical Considerations
   Saul B. Shapiro, Esq., Patterson Belknap Webb & Tyler LLP