Marketing and Business Development 101 Conference | LPM CLE Program

- Location -
Concierge Conference Center
780 Third Avenue (at 48th Street)
New York, NY 10017
(212) 735-0072

9:00 a.m. - 3:30 p.m.

4.5 MCLE Credits*
(2.5 ethics credits, 2.0 law practice management/areas of professional practice)

*Select segments do not carry MCLE credit

Program Fee Includes Box Lunch.

2013 NYSBA Marketing Conference

Marketing & Business Development 101 for Small to Medium Sized Firms

Sponsored by the New York State Bar Association Law Practice Management Committee and the Committee on Continuing Legal Education

Competition among lawyers has never been fiercer than today. Small and medium-sized firms face competition from larger firms, clients keeping work in-house, as well as outsourced services or online legal services.

Attend this program and learn how to attract clients and develop business. Seasoned faculty will provide practical ideas you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media. 

Panelists will also explore the limitations placed on lawyers by the ethics rules. Leading authorities on legal ethics will discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers.

Please note this program carries 4.5 MCLE credits.  Select segments do not carry MCLE credit. 

Reasons to Attend

•Learn how to develop an effective marketing and business development strategy for small and medium-sized firms
•Learn about the scope of permissible advertising and ethical considerations


Get answers to these questions and many more …

•How do you best invest your marketing dollars?
•What are the best ways to develop an effective marketing strategy?

•What types of postings or communications on social networking sites might qualify as attorney “advertising”?
•What are the restrictions and rules governing direct contact with prospective clients?
•What are the restrictions on advertising specializations and fields of practice?
•What are the legal ethics issues surrounding advertising on free online sites?
•What are the ethical considerations of writing newsletters, posting to a blog or using Facebook, LinkedIn or Twitter?

Agenda

8:30 a.m. - 9:00 a.m.         Registration
 

9:00 a.m. - 9:15 a.m.        Welcome and Introduction
                                         Recent Developments in the Legal Market

Dr. Silvia Hodges
Fordham Law School; TyMetrix Legal Analytics

Legal competence alone is no longer a guarantee of success in winning new business or keeping existing clients. Dr. Hodges will discuss how these developments are influencing the market and what lawyers should do to successfully compete in future.

9:15 a.m. - 10:30 a.m.        Marketing and Business Development Ideas and Tools for You and Your Firm – Part One 

   TED-style talks by legal marketing experts

1. 10 Things I’d Do Differently (if I was running a law firm) by Tim Corcoran
2. The Only Thing that Matters for Clients by Jim Durham
3. Sexy Rainmaking by Susan Letterman White
4. 5 Steps to Transform Your Prospects into Clients by Anne Collier
5. Hello Procurement – You Source Legal Services? By Susan O’Brien

(10:05 a.m. – 10:30 a.m. Discussion of Implementation - Ethical Considerations 0.5 ethics credits)

10:30 a.m. - 10:45 a.m.      Coffee break

10:45 a.m. - 12:00 p.m.      Marketing and Business Development Ideas and Tools  for You and Your Firm – Part Two

TED-style talks by legal marketing experts

1. Pricing Negotiations by Matt den Ouden
2. Project Management for Business Development by Deborah McMurray
3. Client Centric Communications by Carol Greenwald
4. Social Media Know-How by Adrian Dayton
5. Litigation Communication by Richard Levick

(11:35 a.m. – 12:00 p.m. Discussion of Implementation - Ethical Considerations 0.5 ethics credits)

12:00 p.m. – 12:15 p.m.     Box Lunch Distribution/Break

12:15 p.m. - 1:30 p.m.        Luncheon Keynote and Panel Discussion

Legal Marketing, Attorney Advertising and Ethics – What You Need to Know about the New York Rules

An overview of the New York Rules of Professional Conduct, case law and ethics opinions governing the marketing of legal services. This segment will focus on practical approaches to attracting and keeping clients within the limitations placed on lawyers by the ethics rules.

                                         (1.5 ethics credits)

1:30 p.m. - 1:45 p.m.         Break

1:45 p.m. – 3:30 p.m.         RFP (Request for Proposal) Workshop  “Writing an RFP from the Client’s Point of View”

Overview by Joshua Rosenzweig

1. Message Mapping of One’s Firm or Practice Area – Creating a Message - What’s the Single Most Important Thing a Client Should Know?
2. Developing Key Selling Points or Descriptors about the Practice that Make it Unique or Different
3. Creating a List of Supporting Experiences, Services, or Data for Each of the Selling Points
4. Creating a Sentence Message for Proposals, Marketing Material and Presentations to Describe One’s Practice/Firm

Participants will be provided with worksheet templates and will work in small groups. 

(2.0 credits in law practice management/areas of professional practice) 

 3:30 p.m.                           Adjournment

4.5 MCLE Credits

(2.5 ethics, 2.0 areas of professional practice/law practice management)

Approved for all attorneys including those newly admitted.

Overall Planning Chairs

Dr. Silvia Hodges, Fordham University School of Law
Professor Gary Munneke, Pace University School of Law (In Memoriam)
Pery D. Krinsky, Esq., Krinsky, PLLC
Paris Gunther, Esq.

Speakers

Dr. Silvia Hodges
Pery D. Krinsky, Esq.
Paris Gunther, Esq.
Tim Corcoran
Jim Durham
Susan Letterman White
Anne Collier
Susan O’Brien
Matt den Ouden
Deborah McMurray
Carol Greenwald
Adrian Dayton
Richard Levick
 

Marketing & Business Development 101 for Small to Medium Sized Firms

NYSBA Members - $125* |  Non-Members - $225*

Program Fee Includes Box Lunch!

*Registrations received within 10 days of the program date add $15.

The last day to pre-register online was March 5, 2013.

Members, please login to get member discounts.

Seminar
Live Registration	$140.00
Webcast Registration	$140.00

Seminar
Live Registration	$240.00
Webcast Registration	$240.00

Accommodations for Persons with Disabilities:
NYSBA welcomes participation by individuals with disabilities. NYSBA is committed to complying with all applicable laws that prohibit discrimination against individuals on the basis of disability in the full and equal enjoyment of its goods, services, programs, activities, facilities, privileges, advantages, or accommodations. To request auxiliary aids or services or if you have any questions regarding accessibility, please contact Cindy O'Brien at 800-582-2452 or cobrien@nysba.org.