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Lawyer marketing has changed dramatically in recent years. Through
email, websites, blogs and social media lawyers can reach far more
potential clients than ever before. This program provides a framework
for understanding and managing ethical liability for lawyer
marketing. Featuring ways you can market your firm on a shoestring
budget, this program will cover practical approaches to attracting
clients and will explore the limitations placed on lawyers by the ethics
rules. Seasoned faculty will provide
practical guidelines that you can implement right away. Panelists
will share advice on attorney websites, blog posts and other
online writing, online banner advertising, use of videos on the web,
LinkedIn, Twitter, and other social media.
Leading authorities on legal ethics
discuss the New York Rules of Professional Conduct, case law, and ethics
opinions governing the marketing of legal services by lawyers while
marketing experts provide practical tips and advice.
Program Contents
• Using Social Media to Market Your Firm
– Best Practices and Ethical Considerations
• Does Your Law Firm’s Website Bring in
Business? (Non-MCLE Topic)
• ROI of Marketing and Ethical Considerations
• Getting in the Press (Non-MCLE Topic)
• Ethics and Legal Marketing
Program Speakers
Dr. Silvia Hodges (Overall Planning
Co-Chair)
Adjunct Professor
Law Firm Management and Law Firm Marketing
Fordham University School of Law
Professor Gary Munneke (Overall
Planning Co-Chair)
Pace University School of
Law
Jamie Diaferia
Infinite Public Relations
Alitia Faccone, Esq.
McCarter &
English
Kelly Hoey, Esq.
Women Innovate
Mobile
Paramjit Mahli
SCG Legal PR Network
Linda
Orton
Intelligent Video Solutions
Nancy Slome
One to One Interactive
Zach Olsen
Vice President
Infinite Public Relations
Paula Zirinsky
Marketing Director at Morvillo Abramowitz
Micah Buchdahl
President
HTMLawyers
Stephanie Hendricks, Esq.
Hendricks Law
Firm
Total MCLE Credits 4.0
Ethics MCLE Credits 4.0
This archived webcast is a video online program that you will
view and listen to on your computer screen. The program code appears on
the screen and is announced by audio.
This Program was recorded March 7, 2012.
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