Help Clients Find You: Simple Tools to Improve Your Web Presence

(2.0 MCLE credits in Areas of Professional Practice)

Co-Sponsored by the Committee on Law Practice Management and the General Practice Section

Attorney Warren Redlich built his practice from a struggling solo to a busy four attorney office through his excellent web presence. Mr. Redlich’s website gets over 10,000 visits a month and generates most of the work for his firm. His Albany Lawyer blog receives more than 3,500 visits a month.

Mr. Redlich discusses steps you can take to build your web presence or how to hire others to do it for you.

Topics include:

Whether you need to create a website or can use alternative methods to get on the Web

- Websites, blogs and other tools for driving clients to you
- Inexpensive and effective ways to build your own website
- The value of publishing articles on the web
- Blogs: “Don't think meat, just type.” Easy ways to blog
- Unique content is king. The benefits of writing in your own voice

How clients will find you: keywords and search engine optimization

- What do clients find when they search your name? What do you want them to find?
- Other search keywords you should consider: location, topic, niches, etc.
- How to use Page Titles and Meta Tags
- Tools for researching keywords potential clients use
- Sponsored links: Should you pay for advertising?

Other web resources

- Are directory websites a good investment
- Measuring other websites
- The benefits of links

Practical tips for hiring others to build your web presence

- Who owns your website?
- Evaluating the abilities of SEO firms and other vendors
- Legitimate and illegitimate means to increase traffic to your site
- Ensuring vendors work in your best interest and control costs

Program Faculty

Scott Malouf, Esq., Moderator, Attorney at Law, Roslindale, MA

Warren Redlich, Esq., Speaker, The Redlich Law Firm, Schenectady

This program was recorded on August 5, 2009.