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September 14, 2009

NEW YORK STATE BAR ASSOCIATION'S FREE WEBCAST OFFERS SOLO PRACTITIONERS AND LAWYERS IN SMALL FIRMS COST-EFFECTIVE MARKETING TIPS

State Bar's Committees on Lawyers in Transition and Law Practice Management Team Up to Offer Career Development Webinar

To better serve small firm and solo practitioners who have been impacted by the current economic climate and who are struggling to effectively market their businesses, the New York State Bar Association Lawyers in Transition and Law Practice Management committees will offer a free webinar that will provide tips on how to retain and grow relationships, attract new business, increase name recognition and pursue targeted and effective communications strategies. The program will take place on Tuesday, September 29th from 12 to 1 p.m. and will be available to any lawyer who pre-registers at www.nysba.org/LawyersinTransition.

"To keep their businesses afloat in this tough economy, many solo practitioners and lawyers practicing in small firms have been forced to significantly cut back their marketing efforts and, in some cases, have abandoned them altogether," said President Michael E. Getnick (Getnick Livingston Atkinson & Priore, LLP of Utica and of counsel to Getnick & Getnick of New York City). "The Lawyers in Transition Committee and the Law Practice Management Committee have teamed up to offer this outstanding program where lawyers can get insider tips on how to better manage their firms, create important name recognition and develop effective marketing strategies to help them generate business."
 
The webcast is titled "15 Tips to Marketing Your Law Practice in a Tight Economy" and will be presented by Terrie Wheeler, MBC, founder and president of www.MarketYourLawPractice.com.

Spearheaded by Lauren J. Wachtler (Mitchell Silberberg & Knupp LLP), chair of the State Bar's Committee on Lawyers in Transition, the webinar is part of an overall program to assist attorneys who need a helping hand in reentering the job market and maintaining their businesses in a down economy. The committee supports lawyers who are currently unemployed, looking to make a career change, leaving a current job or transitioning back into the workforce after time away from the legal profession.

Pre-registration is required for the free program. If attorneys are unable to participate in the live webinar, the session will be archived and available on the committee's Web site www.nysba.org/LawyersinTransition.

Other services offered by the Lawyers in Transition Committee include the Lawyers in Transition blog that provides updated information on networking opportunities, seminars, job information and other information related to career searches. Also available on the committee's Web site is information on a variety of job postings, volunteer and pro-bono opportunities, legal career re-entry programs, CLE Scholarships and career consulting businesses.

The Law Practice Management Committee, chaired by Professor Gary A. Munneke (Pace Law School), was formed to help lawyers investigate, evaluate, develop, and promote techniques that will assist them in the management of their practices and enable them to excel in a competitive marketplace.  For more information about the programs and resources offered by the Law Practice Management Committee, visit www.nysba.org/lpm.
 
The 76,000-member New York State Bar Association is the largest voluntary state bar association in the nation.  Founded in 1876, the Association's programs and activities have continuously served the public and improved the justice system for more than 130 years.

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