Marketing Your Practice - Attorney Advertising, Business Development and Ethics

The key to business development is marketing.  Law Practice Management programs provide information on using Facebook, Twitter and social media to market your practice. Get information on the ins and outs of internet marketing—not just having a website—but using the web in a variety of ways to generate business legally and ethically.  Download programs on cutting-edge topics including the Legal Implications of Social Networking, Twittering, Linking, Posting & Friending, Search Engine Optimization and Building a Strong Web Presence and Marketing on a Shoestring.  

What You Need to Know about Attorney Advertising and Marketing

The New York Rules of Professional Conduct- Part 1200 
Promulgated as joint rules of the Appellate Division of the Supreme Court. They supersede the former Part 1200 (Disciplinary Rules of the Code of Professional responsibility).
Rule 7.1 addresses Attorney Advertising.

Frequently Asked Questions and Answers about Attorney Advertising in New York


NYSBA Ethics Opinions
New York Rules of Professional Conduct

Legal Links of Interest

The Authority for Legal Marketing |

Attorney Websites for Solo and Small Firms by John R. McCarron, Jr., Esq.

Attorney Web Sites: Ethical Issues are Only the Beginning: Non-Traditional Advertising on the Internet
Written by Adam R. Bialek, Paris A. Gunther (Committee on Law Practice Management member) and Scott M. Smedresman

To view an excerpt from Materials and Cases on Law Practice Management Marketing Legal Services, click here.

CLE Programs on Marketing, Business Development, Attorney Advertising and Ethics

2016 Marketing Conference for Small Law Firms
| 7.0 MCLE Credits including 3.0 Ethics 
Friday, November 4, 2016 | 9:00 a.m. to 5:00 p.m. | Live and Webcast

2016 NYSBA Solos Marketing Conference
| 6.5 MCLE Credits including 2.5 Ethics 
Using Technology and the Internet to Turbo-Charge Your Business Development Success

2015 March Marketing Conference
| 5.0 MCLE Credits including 2.5 Ethics 

2014 March Marketing Conference | Marketing and Business Practices to Grow Your Firm
6.5 MCLE Credits | 3.0 ethics, 2.5 law practice management, 1.0 skills

Marketing and Business Development 101 for Small and Medium-Sized 
4.5 MCLE Credits | 2.5 ethics, 2.0 law practice management 

Marketing on a Shoestring | 4.0 MCLE Credits

Internet Marketing for Law Firms 
Learn the secrets of Internet Marketing—not just having a website—but using the Web in a variety of ways to generate business legally and ethically. 

Twittering, Linking, Posting & Friending- Legal Implications of Social Networking 
Learn the basics of popular social networking tools - how to participate in social networks and explore the possibilities and pitfalls of using: LinkedIn; Facebook; Twitter; Blogs; YouTube and other Internet technologies. 

How to Help Potential Clients Find You on the Web-Search Engine Optimization 
Learn to build a strong web presence yourself or how you can find someone to do it for you.

NYSBA Lawyer Referral Service

Join the NYSBA Lawyers Referral and Information Service

Why Join? Expand your client base and increase your bottom line.

Since 1981, the NYSBA Lawyer Referral and Information Service (LRIS) has been providing referrals to attorneys in 44 counties.  Members pay an annual fee of $75 and provide proof of malpractice insurance.  For more information, visit