Jury Selections - The Importance of Data-Driven Consulting in Litigation

Thursday, September 20th | 9:00 a.m. - 1:00 p.m. | Long Island
Friday, September 21st | 9:00 a.m. - 1:00 p.m. | NYC
Thursday, September 27th | 9:00 a.m. - 1:00 p.m. | Buffalo
Wednesday, October 10th
 | 9:00 a.m. - 1:00 p.m. | Albany
9:00 a.m. - 1:00 p.m. at all locations

Not Able to Attend in Person? 
The Video Replay of this program will available on October 24, 2018 enabling you to watch on your schedule and earn your MCLE credits.  Click here to register.

View the program brochure.

4.0 MCLE Credits: 2.0 Areas of Professional Practice; 2.0 Skills

Program & Agenda Faculty 

Learn the importance of data-driven consulting in litigation!

Jury selection is still very much a right brain exercise based on an attorney’s experience. That can never be replaced. Good attorneys are good observers of people and ultimately have to rely on their own judgment, which includes the passion to win, and the need to offer the best representation to the client. All of which involves empathy, discernment, body language, and simple observation.

But good data is power and it can arm a good attorney with the depth and clarity of information that the other side does not have. It reduces the game of chance, offers better odds than a coin flip, and illuminates which arguments have a better chance of working or not working and among which types of people.

We’re fortunate today to have the capacity to be able to collect, analyze, and find the meaning of data from many sources and in such a compressed time period. This program will review some of the data services that are available for attorneys – both probabilities and percentages and real feelings and biases. This program, presented by John Zogby Strategies, will cover:
1. the science and art of jury selection
2. the use of data-driven analytics in the process
3. the process and value of jury pool surveys, mock juries, and focus groups
4. how to select a parallel geographic venue for research work when the case is too controversial to do work locally
5. an examination of Tribal Analytics, a proprietary process utilized to obtain an accurate and granular account of the aspirations, values, and attributes of potential jurors

Please click here to view the full program Agenda


Benjamin Zogby, Esq. | John Zogby Strategies

Benjamin Zogby, Esq., partner, graduated from Georgetown Law and was a commercial litigator in New York City for 5 years at the oldest Wall Street firm, Cadwalader Wickersham & Taft LLP. While at Cadwalader, Benjamin covered matters in securities, antitrust, financial regulatory investigations, trademark and patent litigation, bankruptcy, and general contract law. Since 2015, Benjamin has served as an attorney in the New York City and Washington, DC offices of Axiom Law, the largest and most well-known legal consulting firm in the world, with 17 offices all over the globe. He also currently serves as General Counsel to John Zogby Strategies where in addition to his legal role, he specializes in trendspotting, survey design and analysis.

John Zogby | John Zogby Strategies

John Zogby, founder of the world-famous Zogby Poll and Senior Partner at John Zogby Strategies has been conducting public opinion surveys, analysis and consulting for a variety of companies and agencies in the public and private sectors for four decades. He has had extensive experience in performing, analyzing, and testifying on commissioned work in both criminal and civil cases throughout the United States. His work has been featured in numerous criminal trials (including murder), as well as personal injury, workplace exploitation, and product liability and copyright cases for 25 years.


Trial Lawyers Section
Committee on Continuing Legal Education

NYSBA Members: $135 
Trial Lawyers Section Member: $110
Criminal Justice Section Member: $110

Non Members: $235

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Pre-registration Strongly Advised: You can save money and guarantee your seat and course materials by registering early. Registrations received at the door are subject to an additional $15.00 registration fee. Registrations cancelled less than three days from the program date will be assessed a cancellation fee of $25.00.