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January/February 2014, Vol. 56, No. 1

Law Practice Management 

‘LPM Day’ planned at Annual Meeting and upcoming programs of interest a good choice

By Katherine Suchocki, Director
The Law Practice Management Committee is teaming with the committees on Attorney Professionalism, Lawyer Assistance, Continuing Legal Education and the Electronic Communications Committee to present “LPM Day” on January 30 at the State Bar’s Annual Meeting at the New York Hilton Midtown. 

“Risk Management 360,” this year’s program, will explore technology, the stresses of lawyering and maintaining professional standards. Focusing on the integrated law practice, speakers and panelists from multiple disciplines will share their expertise as well as the many resources available to make your practice efficient, effective, rewarding and protected. 

Panelists will discuss how their firms have implemented new ways of practicing law, as well as how these new methods impact attorney ethics, professionalism and best practices. This year’s program also will include a networking luncheon, providing ample time to interact with your colleagues.

Seating is limited for the special program. Register online at www.nysba.org/LPM.

The Law Practice Management Committee also is presenting the 2014 Career Development Conference at Annual Meeting on January 27, with the Committee on Lawyers in Transition and the Committee on Diversity and Inclusion. For more information, visit www.nysba.org/2014CareerConference.

Marketing in March 

Each year, the Law Practice Management Committee sponsors a conference on business development and marketing for attorneys. The 2014 March Marketing Conference will be held on March 5 at the Concierge Conference Center in New York City. 

Chaired by committee members Paris Gunther of New York (Kleinberg, Kaplan, Wolff & Cohen PC) and Carol Schiro Greenwald of Larchmont (Marketing Partners), this year’s program will feature marketing experts and attorneys sharing best practices. 

Topics include: “Adding Marketing to Your Practice Mix;” “Integrating Business Data into Marketing Decisions;” “Growing Your Practice By Using Outside Attorneys;” “When Do You Hire Non-lawyer Expertise and Why?;” “Time-management: Fitting Marketing into an Over-filled Day;” “Collaboration Using Online Marketing Tools – Forms of Small Firm Coordination;” “Using LinkedIn for Developing New Business;” “Marketing in-Person: Joining Groups – the What, How and Why;” and “Easy, Inexpensive PR & Advertising Initiatives.” 

The March Marketing Conference will be webcast. The archive will be available online. This is a great opportunity to get information on the ins and outs of Internet marketing—not just having a website—but using the web in a variety of ways to generate business legally and ethically. 

NYSBA members have access to Law Practice Management CLE programs with discounted rates on cutting-edge topics, including the “Legal Implications of Social Networking,” “Twittering, Linking, Posting & Friending,” “Search Engine Optimization,” “Building a Strong Web Presence” and “Marketing on a Shoestring.” Programs are available at www.nysba.org/MarketingYourPractice.

Regional law practice management programs on “Attorney Escrow Accounts” and “Planning Ahead” will be scheduled in March and April. The ever-popular “Starting a Practice in New York” CLE program chaired by Clifford R. Ennico of Fairfield, Connecticut (Law Offices of Clifford R. Ennico ) will be held in early May. 

If you would like to get involved with law practice management initiatives, we want to hear from you. Contact me at ksuchocki@nysba.org or 518-487-5590. Please visit our site at www.nysba.org/LPM to find information on practice management trends, marketing, client development, legal technology and finance. Also, you can now follow us on Twitter. Follow us at #NYSBALPM. Be the first to know about program announcements and new items on the LPM website.