LinkedIn Branding Strategies for Lawyers

A well-respected blog called The Mad Clientist recently posted “The 27 Invisible Places Where Clients Recommend Your Law Firm.” (See https://bticonsulting.com/themadclientist/the-27-invisible-places-where-clients-recommend-your-law-firm (June 18, 2025)). The post highlighted some uncommon, lesser-used (I like that adjective better than “invisible”) ways for attorneys to brand market themselves.

It included this statistic: “71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another.”

Notably, the top two social media methods for effective branding mentioned in the post were LinkedIn-related. And the author dedicated an entire subsection to the art of networking.

Topics to be discuss:

*             What networking is (and isn't)

*             How to get started networking, and how to refine your networking once it begins to snowball

*             How networking has changed since COVID

*             Working strategies and stories of his career journey

*             Ethics

Beyond networking, legal professionals need help explaining their “why” using their own best expression on their LinkedIn profile to optimize brand recognition and create recurring excellent content to share viewpoints, attract new prospects organically, and encourage colleagues to refer them to others for their expertise. That’s the crux of networking, an art that you practice daily, employing stand-out strategies and polishing your self-brand on social media platforms to be notable, referable, and successful.