The key to business development is marketing. Law Practice Management programs provide information on using Facebook, Twitter and social media to market your practice. Get information on the ins and outs of internet marketing—not just having a website—but using the web in a variety of ways to generate business legally and ethically. Download programs on cutting-edge topics including the Legal Implications of Social Networking, Twittering, Linking, Posting & Friending, Search Engine Optimization and Building a Strong Web Presence and Marketing on a Shoestring.
New York Rules of Professional Conduct- Part 1200
Promulgated as joint rules of the Appellate Division of
the Supreme Court. They supersede the former Part 1200
(Disciplinary Rules of the Code of Professional responsibility).
Rule 7.1 addresses Attorney Advertising.
Frequently Asked Questions and Answers about Attorney Advertising in New York
The Authority for Legal Marketing | http://www.legalmarketing.org/
Attorney Websites for Solo and Small Firms by John R. McCarron, Jr., Esq.
Web Sites: Ethical Issues are Only the Beginning: Non-Traditional Advertising
on the Internet
Written by Adam R. Bialek, Paris A. Gunther (Committee on Law
Practice Management member) and Scott M. Smedresman
To view an excerpt from Materials and Cases on Law Practice Management Marketing Legal Services, click here.
Marketing and Business Development 101 for Small and Medium-Sized
on a Shoestring | 4.0 MCLE Credits
Marketing for Law Firms
Learn the secrets of Internet Marketing—not just having a
website—but using the Web in a variety of ways to generate business legally and
Linking, Posting & Friending- Legal Implications of Social Networking
Learn the basics of popular social networking tools - how to participate in social networks and explore the
possibilities and pitfalls of using: LinkedIn; Facebook; Twitter;
Blogs; YouTube and other Internet technologies.
to Help Potential Clients Find You on the Web-Search Engine Optimization
Learn to build a strong web presence yourself or how you can find
someone to do it for you.
Join the NYSBA Lawyers Referral and Information Service
Why Join? Expand your client base and increase your bottom line.
Since 1981, the NYSBA Lawyer Referral and Information Service(LRIS) has been providing referrals to attorneys in 44 counties. Members pay an annual fee of $75 and provide proof of malpractice insurance. For more information, visit www.nysba.org/joinlr.