BRANDING FOR LAWYERS: 

Using Low-Tech and High-Tech Ways to boost a Law Firm or Individual Marketing Skills Sets for Business and Career Development Opportunities 

September 28, 2016 (Wednesday)

Dinner and registration: 5:30-6:15pm | Presentation: 6:30-8:00pm 

Patterson Belknap Webb & Tyler LLP
1133 Avenue of the Americas (btw. W. 43^rd & 44^th St.)
New York, NY 10036 

Free for NYSBA members! | Non-members: $30
Pre-registration is required. (See below for special GP Section offer for NYSBA members)

Register Online

Branding and marketing skills are key for an attorney to distinguish himself/herself when developing business and broadening a network of potential clients and industry contacts.  Appropriate for both experienced attorneys and those just starting out in practice, this presentation highlights the high-tech and low-tech tools to reach new sources of business or referrals in a cost effective and efficient way.  Practicing law is a time consuming profession that needs to be balanced with targeted marketing and business development programs.  This is an introduction to the potentials paths to choose.

Join us prior to the presentation for sandwiches and sushi! Law students are welcome. This will be a non-CLE presentation.

Topics:

A. Designing a Marketing and Business Development Strategy

1. What is your plan?
2. Building your brand
3. Setting a budget
4. Targeting your audience

B. Choosing the Right Online Marketing Platform for your practice and firm.

1. Website
2. LinkedIn
3. Google Ads and Google+
4. Advertising online in industry news sites

C. Building a Referral Network

1. Strengthening existing professional relationships
2. Creating and building new relationships and networking.
3. Stay current on developments in the industry and your practice
4. Targeting organizations and industry or client events to market your brand.
5. Proper follow up

D. Quantifying results

1.  Tracking data online
2. Analytic products
3. Are you reaching the right people?
4. Is your plan cost effective?

Register Online

Are you a member of NYSBA but not yet a member of the General Practice Section? We want to help give you a leg up in your practice. When you register for this program, we would like to give you a free trial membership in our Section. Your complimentary membership will be processed automatically following the program. Membership will be valid through 12/31/2017, provided concurrent NYSBA membership, and provided you have not been a GP Section member in the last 2 years.

Questions? Contact generalpractice@nysba.org or call Kathy Plog at (518) 487-5681.

About the Presenter:
David B. Sarnoff is the founder of Sarnoff Group LLC, a legal search and consulting firm.  He has over twenty years of experience as a recruiter and former litigator.  David combines his experience and knowledge as an attorney and a recruiter to develop an individualized and focused search to assist his candidates and clients obtain their desired goals.  

Prior to founding the Sarnoff Group, he co-founded the legal search firm, Morandi, Taub & Sarnoff, LLC.  David has placed scores of attorneys from a variety of disciplines at prominent law firms, companies, hedge funds and investment banks throughout the United States, South America and Europe.  David also practiced law at a New York law firm in the areas of complex commercial litigation and white collar defense. He graduated from Rutgers University School of Law and received his undergraduate degree, cum laude, from Hofstra University.

Join us prior to the presentation for sandwiches and sushi! Law students are welcome.  This will be a non-CLE presentation.