General Practice Section

  • Networking Red Person Illustration Slider
    Get Connected with the General Practice Section's Community Connect with your GP colleagues in our private online professional forum. Free to members! (Click image for details)
  • Chalk Board
    Welcome to the General Practice Section Join with general practitioners from across the State: Share what makes your law practice a success, and learn tips from other practicing attorneys.
  • Branding for Lawyers Slider 2016
    Branding for Lawyers September 28, 2016 program Free for NYSBA members
  • AM17 Register Soon Slider
    General Practice Section Annual Meeting Program - January24, 2017
  • Events
    • September 28: Branding for Lawyers


      Using Low-Tech and High-Tech Ways to boost a Law Firm or Individual Marketing Skills Sets for Business and Career Development Opportunities 

      September 28, 2016 (Wednesday)

      Dinner and registration: 5:30-6:15pm | Presentation: 6:30-8:00pm 

      Patterson Belknap Webb & Tyler LLP
      1133 Avenue of the Americas (btw. W. 43rd & 44th St.)
      New York, NY 10036 

      Free for NYSBA members! | Non-members: $30
      Pre-registration is required. (See below for special GP Section offer for NYSBA members)

      Register Online

      Branding and marketing skills are key for an attorney to distinguish himself/herself when developing business and broadening a network of potential clients and industry contacts.  Appropriate for both experienced attorneys and those just starting out in practice, this presentation highlights the high-tech and low-tech tools to reach new sources of business or referrals in a cost effective and efficient way.  Practicing law is a time consuming profession that needs to be balanced with targeted marketing and business development programs.  This is an introduction to the potentials paths to choose.

      Join us prior to the presentation for sandwiches and sushi! Law students are welcome. This will be a non-CLE presentation.


      A. Designing a Marketing and Business Development Strategy

      1. What is your plan?
      2. Building your brand
      3. Setting a budget
      4. Targeting your audience

      B. Choosing the Right Online Marketing Platform for your practice and firm.

      1. Website
      2. LinkedIn
      3. Google Ads and Google+
      4. Advertising online in industry news sites

      C. Building a Referral Network

      1. Strengthening existing professional relationships
      2. Creating and building new relationships and networking.
      3. Stay current on developments in the industry and your practice
      4. Targeting organizations and industry or client events to market your brand.
      5. Proper follow up

      D. Quantifying results

      1.  Tracking data online
      2. Analytic products
      3. Are you reaching the right people?
      4. Is your plan cost effective?

      Register Online

      Are you a member of NYSBA but not yet a member of the General Practice Section? We want to help give you a leg up in your practice. When you register for this program, we would like to give you a free trial membership in our Section. Your complimentary membership will be processed automatically following the program. Membership will be valid through 12/31/2017, provided concurrent NYSBA membership, and provided you have not been a GP Section member in the last 2 years.

      Questions? Contact or call Kathy Plog at (518) 487-5681.

      About the Presenter:
      David B. Sarnoff is the founder of Sarnoff Group LLC, a legal search and consulting firm.  He has over twenty years of experience as a recruiter and former litigator.  David combines his experience and knowledge as an attorney and a recruiter to develop an individualized and focused search to assist his candidates and clients obtain their desired goals.  

      Prior to founding the Sarnoff Group, he co-founded the legal search firm, Morandi, Taub & Sarnoff, LLC.  David has placed scores of attorneys from a variety of disciplines at prominent law firms, companies, hedge funds and investment banks throughout the United States, South America and Europe.  David also practiced law at a New York law firm in the areas of complex commercial litigation and white collar defense. He graduated from Rutgers University School of Law and received his undergraduate degree, cum laude, from Hofstra University.

      Join us prior to the presentation for sandwiches and sushi! Law students are welcome.  This will be a non-CLE presentation.

  • Chapters & Committees

    The General Practice Section is pleased to announce the creation of four Chapters, based on New York State Judicial Department.

    Meetings will be held in your area and will concern matters that are important to you and your practice. You will be able to:

    • Make an important difference in the practice of law in New York;
    • Network in meaningful ways to enhance your practice;
    • Serve your clients effectively; and
    • Enhance the public interest.

    The following Chapters are available:

    1st Department Chapter (Judicial Districts 1 & 12) | View Roster
    2nd Department Chapter (Judicial Districts 2, 9, 10, 11 & 13) | View Roster
    3rd Department Chapter (Judicial Districts 3, 4 & 6) | View Roster
    4th Department Chapter (Judicial Districts 5, 7 & 8) | View Roster

    Hint: General Practice Section members: Log into your NYSBA member record to view member contact information in Chapter rosters. 

    To join your local chapter, email the General Practice Section, and indicate your preferred Chapter. Please note that you must be a current member of the General Practice Section in order to join. (Not a member? Join here.)

    Join a Chapter Today!

    Additionally, Committees of the General Practice Section deal with specific areas of the law. View Committees here.

    Questions? Contact

  • One on One

    View the Latest One on One

    The General Practice Section Newsletter (One on One) features peer-written substantive articles about current issues facing the general practitioner, and provides updates on Section activities and ethics opinions. One on One is published by the General Practice Section and distributed to Section Members free of charge.

    Read now >

  • Online Community

    General Practice Section Community

    Networking Illustration Slider

    We are pleased to announce that the General Practice Section now offers a private online professional community—for General Practice Section members only!

    Connect with fellow members on the GP Community, featuring wide-ranging legal discussion topics, document library, and searchable member directory.

    > Access the Community here
    (member log-in required)

    View Communities Instructional Video

    PDF Instructions:
    How to Change Email Settings | Reply Options | FAQs

    For questions about NYSBA communities, contact Brandon Vogel at