Elissa D. Hecker, Esq.
David Krell, Esq.
As the world of professional athletics has become more competitive and the issues more complex so has the need for more reliable representation in the field of sports law. Written by dozens of sports law attorneys and medical professionals, In the Arena: A Sports Law Handbook is a reflection of the multiple issues that face athletes and the attorneys who represent them. Included in this book are chapters on professional athletes, NCAA enforcement, advertising, sponsorship, intellectual property rights, doping, concussion-related issues, Title IX and dozens of useful appendices.
Contents at a Glance
Intellectual Property Rights and Endorsement Agreements
How Trademark Protection Intersects with the Athlete's Right of Publicity
Role of Advertising and Sponsorship in the Business of Sports
Doping in Sport: A Historical and Current Perspective
Concussions From a Neuropsychological and Medical Perspective
Dental and Orofacial Safety
View Table of Contents and Author Bios