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E-Book: Grow Your Practice: Legal Marketing & Business Dev

E-book Only - Grow Your Practice: Legal Marketing and Business Development Strategies
Additional Information:

An invaluable e-book reference tool

Grow Your Practice: Legal Marketing and Business Development Strategies introduces attorneys to marketing and management resources that focus on clients and complement today’s dynamic legal practice.

Edited by Carol Schiro Greenwald, Ph.D, and written by attorneys and marketing professionals who work with attorneys, this book delivers a client-centric approach to today’s legal marketing with tips on communication and how to deliver value.

This book is divided into three sections. Section 1, Marketing Basics, includes tips on strategy, planning and communicating value to clients. Section 2, Personal Marketing, focuses on branding, client relationships and social media. This section also includes a useful discussion of the marketing-related regulations of the New York Rules of Professional Conduct, along with relevant U.S. Supreme Court cases. Section 3, Firm Marketing, discusses the use of technology in legal marketing, the importance of assessing firm culture and the benefits of client feedback.

Whether in a large firm or solo practice, today’s attorneys must be prepared to grapple with the basics of marketing in order to stay ahead, making this title an indispensable addition to any legal library.

Table of Contents and Author Bios

Also available in print.

Product Code:
41265E
Speaker/Author:
Carol Schiro Greenwald, Ph.D: Editor
Publisher:
New York State Bar Association
Recorded/Publication Date:
January 26, 2015
ISBN Number:
1-57969-435-7
Media:
E-Book
Edition:
2015
Duration/Pages:
302
Available for Immediate Download
Member Price:
$50.00
Non-Member Price:
$65.00
Your Price (must be logged in):
$65.00
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