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Internet Marketing for Law Firms - Spring 2009

2.0 CLE Credits (.5 in Ethics, 1.5 in Law Practice Management)

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In an era when it is harder and harder to reach new clients, an increasing number of firms are using the Web to reach a wide audience quickly, inexpensively and effectively. Learn the secrets of Internet Marketingnot just having a websitebut using the Web in a variety of ways to generate business legally and ethically.

Learn what other firms are successfully doing and learn how to:
• Use the Internet as cost effective tool to gain prominence in your field of practice
• Leverage Web-based communication tools to reach a wider audience and build your reputation
• Find and use opportunities to author online publications as a method to gain higher visibility
• How to use advertising on select Web sites to reach your target audience
• Keep up with your peers and learn what they are doing to market themselves
• Save time and money by avoiding the common pitfalls

The Internet can raise a firm-s profile, signal credibility, attract clients, strengthen referral sources and garner media attention. Yet firms must know how to avoid the ethical and legal pitfalls. If firms, or those working on their behalf, are not careful, they might subject themselves to potential liability. This program addresses:

• Ethical issues associated with online marketing under the revised New York Rules of
Professional Conduct
• Other legal considerations implicated by presence on the Web
• Elements of risk that firms should understand when engaging in online activities

Adam Bialek, Partner, Wilson Elser Moskowitz Edelman & Dicker LLP
Stacy S. Salmon, Marketing, Phillips Nizer LLP

This program was recorded on May 6, 2009

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