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Marketing and Business Development 101 (2013)

Marketing & Business Development 101 for Small to Medium Sized Firms
2013 NYSBA Marketing Conference
CLE Online Video - Available for Immediate Download

 

Member Price | $125.00
Non-Member Price | $225.00
4.5 MCLE Credits (2.5 ethics, 2.0 law practice management)

Sponsored by the New York State Bar Association Law Practice Management Committee and the Committee on Continuing Legal Education

Competition among lawyers has never been fiercer. Small and medium-sized firms face competition from larger firms, clients keeping work in-house, as well as outsourced services or online legal services.

Additional Information:

Download this program and learn how to attract clients and develop business. Seasoned faculty will provide practical ideas you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media.

Panelists will also explore the limitations placed on lawyers by the ethics rules. Leading authorities on legal ethics will discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers.

- Learn how to develop an effective marketing and business development strategy for small and medium-sized firms
- Learn about the scope of permissible advertising and ethical considerations?

Program Contents

Recent Developments in the Legal Market
Dr. Silvia Hodges, Fordham Law School; TyMetrix Legal Analytics

Marketing and Business Development Ideas and Tools for You and Your Firm
TED-style talks by legal marketing experts

Legal Marketing, Attorney Advertising and Ethics – What You Need to Know about the New York Rules
Featuring Pery Krinsky, Esq.

RFP (Request for Proposal) Workshop “Writing an RFP from the Client-s Point of View”
Overview by Joshua Rosenzweig
 

This program was recorded on March 6, 2013.

For more information about upcoming Law Practice Management programs, visit www.nysba.org/LPM.
 

This archived webcast is a video online program that you will view and listen to on your computer screen.

 

Product Code:
VD594
Media:
Video Online
Available for Immediate Download
Member Price:
$125.00
Non-Member Price:
$225.00
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