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Marketing and Business Development 101 (2013)

Marketing & Business Development 101 for Small to Medium Sized Firms
2013 NYSBA Marketing Conference

4.5 MCLE Credits(2.5 ethics, 2.0 law practice management)

Sponsored by the New York State Bar Association Law Practice Management Committee and the Committee on Continuing Legal Education

Competition among lawyers has never been fiercer. Small and medium-sized firms face competition from larger firms, clients keeping work in-house, as well as outsourced services or online legal services.

Additional Information:

Download this program and learn how to attract clients and develop business. Seasoned faculty will provide practical ideas you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media.

Panelists will also explore the limitations placed on lawyers by the ethics rules. Leading authorities on legal ethics will discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers.

Please note this program carries 2.5 MCLE credits. Select segments do not carry MCLE credit.

- Learn how to develop an effective marketing and business development strategy for small and medium-sized firms
- Learn about the scope of permissible advertising and ethical considerations

Get answers to these questions and many more . . .

- How do you best invest your marketing dollars?
- What are the best ways to develop an effective marketing strategy?

- What types of postings or communications on social networking sites might qualify as attorney “advertising”?
- What are the restrictions and rules governing direct contact with prospective clients?
- What are the restrictions on advertising specializations and fields of practice?
- What are the legal ethics issues surrounding advertising on free online sites?
- What are the ethical considerations of writing newsletters, posting to a blog or using Facebook, LinkedIn or Twitter?


Welcome and Introduction | Recent Developments in the Legal Market
Dr. Silvia Hodges, Fordham Law School; TyMetrix Legal Analytics

Legal competence alone is no longer a guarantee of success in winning new business or keeping existing clients. Dr. Hodges will discuss how these developments are influencing the market and what lawyers should do to successfully compete in future.

Marketing and Business Development Ideas and Tools for You and Your Firm
TED-style talks by legal marketing experts

  1. 10 Things I-d Do Differently (if I was running a law firm) by Tim Corcoran
  2. The Only Thing that Matters for Clients by Jim Durham
  3. Sexy Rainmaking by Susan Letterman White
  4. 5 Steps to Transform Your Prospects into Clients by Anne Collier
  5. Hello Procurement – You Source Legal Services? by Susan O-Brien
  6. Pricing Negotiations by Matt den Ouden
  7. Project Management for Business Development by Deborah McMurray
  8. Client Centric Communications by Carol Greenwald
  9. Litigation Communication by Richard Levick

Legal Marketing, Attorney Advertising and Ethics – What You Need to Know about the New York Rules
Featuring Pery Krinsky, Esq.

Get an overview of the New York Rules of Professional Conduct, case law and ethics opinions governing the marketing of legal services. This segment will focus on practical approaches to attracting and keeping clients within the limitations placed on lawyers by the ethics rules.

(1.5 ethics credits)

RFP (Request for Proposal) Workshop“Writing an RFP from the Client-s Point of View”
Overview by Joshua Rosenzweig

  1. Message Mapping of One-s Firm or Practice Area – Creating a Message - What-s the Single Most Important Thing a Client Should Know?
  2. Developing Key Selling Points or Descriptors about the Practice that Make it Unique or Different
  3. Creating a List of Supporting Experiences, Services, or Data for Each of the Selling Points
  4. Creating a Sentence Message for Proposals, Marketing Material and Presentations to Describe One-s Practice/Firm

(1.0 credit in law practice management/areas of professional practice)

4.5 MCLE Credits
(2.5 ethics, 2.0 areas of professional practice/law practice management)

This program was recorded on March 6, 2013.

Be advised that during the online program, verification codes will be displayed on the screen and announced. In order to receive MCLE credit, you will need to print the MCLE Attestation Form and write down the program codes. You will receive your MCLE certificate via email. Please be sure to provide your email address when registering.

For more information about upcoming Law Practice Management programs, visitwww.nysba.org/LPM.

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Video Online
Available for Immediate Download
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