Introduction to Online Reputation Management (ORM) for Attorneys & Clients
By its very definition, reputation is an intangible and complex concept because it is comprised of impressions, emotions and perceptions. All organizations, including law firms, achieve results from their reputation. The internet has empowered the consumer and revolutionized how information that was once printed in newspapers or shared on the nightly evening news can be created by anyone and accessed from a device that fits comfortably in the palm of our hand. Individual and firm success are now directly correlated with how and what is communicated online.
When promoted effectively online, digital marketing helps businesses accelerate their growth. Conversely, negative information circulating on the internet can harm businesses and ruin personal lives. Law firms lose contracts, lawyers lose jobs, and most importantly - their reputation.
With choice overload and an expansive new group of online communication platforms, social media adds a new wavelength of opportunity and liability for attorneys. New platforms such as LegalZoom or RocketLawyer offer simplicity, efficiency and scale. In the wake of new competitors and our collective dependence on the internet, digital communication has quickly become the foundation for survival and sustainable growth.
- Understand the importance of Online Reputation Management (ORM)
- Learn the ramifications of you are what you are online. (Google Test)
- Provide an overview of the ORM lifecycle: building, repairing and monitoring.
- Discuss the importance of high quality content, website optimization, keyword density, cross linking, and domain authority when building digital assets.
- Review practical tips for successfully managing your online reputation.
Thursday, January 16, 2020
12:00 p.m. – 1:00 p.m.
1.0 MCLE Credit | 1.0 Law Practice Management
NYSBA Members: $50 | Non-Member: $150
Sameer Somal, CFA, CFP, CAIA | CEO & Co-Founder | Blue Ocean Global Technology
Tony Lopes, Esq. | Managing Partner | Lopes Law LLC
Sponsored by the Law Practice Management Committee and the Committee on Continuing Legal Education of the New York State Bar Association.
Tuition Assistance: Any New York attorney who has a genuine financial hardship may apply for tuition assistance for a CLE program. Learn more at www.nysba.org/TuitionAssistance.
Newly Admitted Attorneys: For more information about the CLE Rules, please go to www.nycourts.gov/Attorneys/CLE.
Out-of State-Accreditation: This program has also been approved for MCLE credit by the State Bar of California, the Pennsylvania Continuing Legal Education Board and the Board of Continuing Legal Education of the State of New Jersey. If you require MCLE credit in other states, we can provide you a Uniform MCLE Form.
Partial Credit for Program Segments Not Allowed: Under the New York State Continuing Legal Education Board Regulations and Guidelines, attendees at CLE programs cannot get MCLE credit for a program segment (typically, a lecture or panel, of which there are usually several in a program) unless they are present for the entire segment. Those who arrive late, depart early, or are absent for any portion of the segment WILL NOT receive credit for that program segment.
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