On the Heels of the Week: Privacy, Fashion, and the Internet
As consumers stroll through the doors of their favorite designer flagship or visit their favorite online clothing store, they may not be aware of how much information is being collected about them and their shopping habits. More than ever, retailers are collecting analytic data on consumers that include typical consumer information (name, address, phone number) as well as consumer arrival and shopping habits. Both brick-and- mortar and e-tail fashion retailers can now track consumer in-store and online movements, noting when they visit, what items they stop to admire, and even gathering data on gender, ethnicity, and facial expressions.
Collecting consumer information can be an invaluable tool for retailers, however, it is not without legal implications. EASL’s Fashion Law Committee invites you to its third annual “On the Heels of Fashion Week” CLE program, where we will examine these and other privacy issues that arise from the collection and use of consumer information in a retail environment. We will discuss:
- How can fashion retailers collect and use consumer information while balancing the rights of consumers?
- What must be disclosed to consumers about the recording and use of their personal data?
- What type of consumer information is considered Personally Identifiable Information (PII)?
- Is it legal to ask customers for their zip codes or email addresses at checkout?
Jessica B. Lee, Esq., Loeb & Loeb LLP
Khaliah Barnes, Esq., Administrative Law Counsel, Electronic Privacy Information Center
Barry M. Benjamin, Esq., Partner, Kilpatrick Townsend & Stockton LLP
Joseph V. DeMarco, Esq., Partner, DeVore & DeMarco LLP
Shelley E. Kohan, Fashion Institute of Technology
Daniel Marques, Consulting Chief Technology Officer/Technology Advisor
5:30 – 6:00 – Refreshments
6:00 – 6:30 – Overview of federal and state privacy laws
6:30 – 7:00 – Recent privacy cases
7:00 – 7:30 – Sample retail/fashion marketing trends that implicate privacy issues
8:00 – 8:30 – Q&A
This program is sponsored by the Fashion Law Committee of the Entertainment Arts & Sports Law Section of the New York State Bar Association.
Under New York’s MCLE rule, this program is approved for a total of 2.0 credit hours in Professional Practice. This program is NOT a transitional program and does not qualify for newly admitted attorneys.